Michigan’s democracy was put to the test in 2020. Voters Ed Fund quickly stepped up to the challenge to ensure that voters knew all of the options available to them to cast their vote in a safe, convenient, and secure way. Given COVID-19 and the increasing unpredictability with USPS mail delivery, Voters Ed Fund set out with a goal to encourage as many voters as possible to vote absentee and drop off their completed ballots at a local drop box. The challenge was getting accurate, up-to-date information to voters on where local drop boxes were located, as many jurisdictions were still installing them just weeks before the election. At the time, there was no reliable, easy-to-use tool that served that purpose.<\/p>\n
To solve the problem, Voters Ed Fund, in partnership with All Voting is Local, developed www.MichiganDropBox.com<\/a><\/strong>, an online lookup tool to empower voters to find the secure ballot drop boxes in their municipality. Our staff managed the development of the tool and volunteers quality checked each and every drop box location with local clerks across the state on a continuing basis. Once Voters Ed Fund launched the tool, our team put the full strength of the organization behind connecting with voters statewide to promote its use.<\/p>\n In 2020, more than 600 volunteers sent 610,667 text messages to voters statewide in the 2020 cycle, including 485,993 to promote the drop box tool. Voters Ed Fund also strategically promoted the drop box tool through digital advertisements and billboards. Overall, the tool was a success, with 56,580 visits by voters looking to find a secure local drop box in their voting jurisdiction.<\/strong><\/p>\n\t\t\tMichiganDropBox.com, My City Votes, and the 2022 Election<\/a>\n\t\t\t\t\t\t\tExpand<\/i><\/a>\n\t\t In 2022, Voters Ed Fund relaunched MichiganDropBox.com, revamping the website and verifying an all new set of information to guarantee accurate and up-to-date information for voters.<\/p>\n In an effort to make ballot drop boxes more accessible for voters from historically marginalized communities, Voters Ed Fund incorporated MichiganDropBox.com into our My City Votes 2022 campaign. From October 24th – November 8th, our Voters Ed Fund campaign promoted the website via a multi-channel digital ad program resulting in 2,610,197 impressions and 40,273 link clicks and sent 267,600 peer-to-peer text messages to historically marginalized voting blocs.<\/p>\n By the end of election day, MichiganDropBox.com had a total of 167,142 page views by 48,339 unique users.<\/strong><\/p>\n Click here to read our full 2022 post-election report.<\/a><\/p>\n\t\t\t\t![\"cmv-web-mockups\"](\"https:\/\/votersedfund.com\/wp-content\/uploads\/2020\/12\/cmv-web-mockups.png\" "\\"cmv-web-mockups\\"")
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