The Voters Not Politicians Education Fund (Voters Ed Fund) invested in a robust voter education project across three major areas of focus:

• Detroit Votes 2022 to reach Detroit voters with the information they needed to vote. Messaging focused on the various options voters could choose from, including satellite vote centers. More than 614,000 pieces of mail were sent, 377,000 text messages were sent, 380,000 calls made, and more than 4 million digital advertising impressions were delivered.
• My City Votes 2022 to reach voters in historically underrepresented cities to educate them on registering to vote, voting absentee, voting in person at the clerk's office, or voting on Election Day. My City Votes sent 65,179 pieces of direct mail, made 50,684 door attempts (27,978 knocks) , texted 42,215 voters, and reached 58,205 voters with 1.4 million impressions through our aggressive digital ad campaign.
• MichiganDropBox.com to reach voters across Michigan with an easy, free-to-use tool to locate their correct absentee ballot drop box. Our Voters Ed Fund campaign promoted the website via a multi-channel digital ad program resulting in 2,610,197 impressions and 40,273 link clicks and sent 267,600 peer-to-peer text messages to historically marginalized voting blocs. By the end of election day, MichiganDropBox.com had a total of 167,142 page views by 48,339 unique users.